Britain And France Sought To Appease Hitler History Essay

Britain And France Sought To Appease Hitler History Essay Britain and France sought to appease Hitler not merely because it was militarily, economically and politically rational to do so, but because of personal judgments made by Chamberlain. The appeasement policy was a policy adopted by Britain and France and it was a major player in the outbreak of the war. Appeasement was first introduced in the mid 1930s by Stanley Baldwin who was then the British Prime Minister. But it was Neville Chamberlain who changed this appeasement policy when he ascended to power in 1937. The British government defines appeasement as the settlement of issues through negotiation and compromise. The British were very committed to this policy and they followed it confidently with the hope that it will reduce the chance of a world war. Neville Chamberlain was the greatest advocate and pursuer of the appeasement policy. He sought this appeasement so as to conciliate with Germany so as to have a stable Europe  [1]  . His personal view was that Germany would be satisfied with what he offered and especially the restoration of its former colonies. There are reasons that made Chamberlain seek appeasement with Hitler. One of them is that he represented the British citizens who did not want a war as they were in the process of healing the wounds from world war one. Also he did not want to go to war with Germany because the fall of Germany would mean the victory of the Soviet Union and the spread of communism therefore. Both he and the British citizens did not want this happening. So Chamberlain was trying as much as he can to avoid a war with Germany and at the same time the spread of communism. The appeasement policy that Chamberlain campaigned for was merely to avoid war. But it can also be seen as a strategy that he used in order to gain some time of rearming his forces. Though he really wanted to avoid the war, there came a time that he knew that war was in evitable. It was only after the failure of the negotiations between him and Hitler that he declared war against Germany  [2]  . Chamberlain felt that he had been betrayed by Hitler and that his appeasement policies were failing him. That is when he decided to take on a hard line approach towards the Nazi. Britain and France began rearming themselves. Italy on the other hard invaded Albania in April of 1939. It was Hitlers invasion of Poland that made these two countries declare war and Second World War officially began on 3rde September 1939. The Versailles Pact which had been signed after the First World War with an aim of ending all wars was greatly hated by the Germans  [3]  . It was signed by the four nations. It was argued that the treaty if it were to stand wound ruin the economic status of Germany. The Germans were not allowed to participate in the negotiations and the big three countries which participated each had its own personal goals. The Germans felt they were humiliated with the French feeling a sense of insecurity. The British championed for the reestablishment of world trade and they wanted nothing more while the Americans were to give up their principles and ideals of self determination especially on matters that concerned Germany. With all these issues in place, a disaster was inevitable  [4]  . This treaty is seen by some historians as the lead cause of the Second World War. The countries participating signed it for their own benefits without considering other countries in Europe. France wanted revenge to the Germans. Britain signed it just to prevent a war while America looked at the bigger picture of making more money  [5]  . Many Britons saw hope after the signing of this treaty. They wanted to avoid another war and that is why the British government had to give in to the demands presented by Hitler  [6]  . The British economy was fairing very badly hence Britain was not ready for a war. It was not even in a position to fund and rearm its military force due to the bad economic status. So Chamberlain tried as much as possible to avoid a war with Germany. The way Hitler was progressing meant that there was not even time for Britain to organize war strategies and prepare its force. So Chamberlain had to find a way of avoiding war and/or gaining sometime to rearm the military. The only solution present was appeasement  [7]  . Hitlers main aim was to make Germany as super power and a united Germany. He also wanted to enlarge the Germany territory through what he called recapturing of lost territories  [8]  . Hitler believed that German will become strong again only through the use of military aggression and war. He directly challenged the Versailles treaty in 1934 by rearming his armed forces and preparing them for war. This he did through production of tanks, submarines and aircrafts in huge masses. When it was announced that Hitler was rearming his military forces, which was in conflict with the Versailles pact, Britain and France protested to the League of Nations with the hope that it can be stopped  [9]  . The League of Nations did not try to stop these aggressive rearmament plans by Hitler on the grounds that there were no military or economic sanctions that had been imposed. It was due to the appeasement which made Hitler more confident. In short France and Britain simply turned a blind eye on this public breach of Versailles treaty. The Anglo-German Naval agreement that was signed in 1935 was the form of appeasement of the British towards this rearmament. This was because the agreement acknowledged that the rearmament of the German should be limited to only 35% of the fleet owned by the British. The agreement which was made by the British solely without the agreement from Italy and France became the first time that Britain agreed and approved a German contravention of the treaty of Versailles. It was after 1936 that Hitlers confidence of waging a war climaxed. This was because he had accumulated enough mercenaries of war and also had fully prepared his military force. He was confident that France and Britain as the appeasers would not stop him. He did this knowing very well that he was flouting the Versailles treaty. Rhineland was a strategic military position that could determine the fate of Germany. It was a point where by the French could use to invade and strike then heart of the Germanys power. It was due to this reality that Hitler ordered its reoccupation and remilitarization. This was an open breech of the treaty of Versailles but France and Britain just turned a blind eye. Hitlers aim of doing this was to stop any attack from France. The Rhineland could have been used by France to attack Germany. Remilitarizing it meant that Frances attack on Germany would be immediately repelled by the Germany forces. But they did not even try to stop him because he was taking back what belonged to Germany originally. At this stage, France could have stopped the reoccupation of the Rhine region but she did not want to start a war with Germany due to the lack of support from the British  [10]  . This made Hitler even more confident that he even saw an opportunity to challenge the balance of Europe po wer. The appeasers had no say about Rhineland because they argued it was a Germany territory and it could do whatever it wanted with it including having its military force there. Even though, Hitler had ordered his army to withdraw with immediate effect if the French intervened. But since there was no any intervention from the French he became more confident. Chamberlain thought that by allowing Hitler to take over the region that formally belonged to Germany, he would at least stop there. Hitler invaded Austria in 1938 and he declared Anschluss. In doing this he was breaking the Versailles treaty. The Australian chancellor at the time pleaded with France and Britain to help but these two countries did nothing about it. Chamberlain sent a protest note to Berlin  [11]  . he addressed the cabinet after Hitlers army crossed the border and he blamed both Germany and Austria. Even though, he condemned strongly the methods used by Hitler to annex Austria  [12]  . The annexation of Australia in 1938 was seen as a solution to the problems that faced the war oriented Germany economy. Hitler saw it as a perfect opportunity of fulfilling his goal of uniting all the Germans within the Reich. The Austrian Nazi staged demonstrations following orders given by Hitler and this proved a perfect opportunity for Hitler to send his troops to occupy Austria. The appeasers did nothing more after this than mere protests. The link up with Austria strengthened the friendship between Germany and Italy and it also gave Hitler a direct route to southeast Europe. Britain and France appeasements gave Hitler more confidence again to conquer Europe. After Austria, Czechoslovakia was next. Due to the success that he had achieved before, he demanded that Sudetenland be incorporated into the Third Reich because it was the most industrialized and wealthiest region in Czechoslovakia. And since the appeasers were afraid of a war break out, they pleaded on the president of Cz ech, Benes to come into as compromise with Hitler. It was with this regard that Chamberlain met Hitler in an attempt to resolve the issues. He met him three times on separate occasions. It was at Berchtesgaden, where Hitler promised Chamberlain that the case of Sudetenland would be self determined. But in Godesberg, Hitler changed his stand and he instead demanded the immediate incorporation of Sudetenland into the Third Reich. This demand made Chamberlain very angry and on his return to Britain he began organizing the army in prepared ness for war. Czechoslovakia president was forced to sign the agreement. Chamberlain and Hitler signed another agreement to imply that Britain and Germany would never be at war with each other again. The invasion of Czechoslovakia as a whole is what opened the eyes of the appeasers and they saw that no matter how much they tried to appease Hitler, war was inevitable. After giving in to all the demands made by Hitler and his continual invasion of Europ e, the appeasers realized that the appeasement policy was a failed policy. Hitler went on to invade Poland ignoring the ultimatum that he had been given by Britain and France to stop the invasion. It was after this that the appeasers declared war on Germany  [13]  . It was the 1938 crisis whereby the Sudeten Nazis started demonstrations and causing trouble led by Heinlein and under orders from Hitler which is seen as the true appeasement because Chamberlain intervened. Henlein demanded union of Sudeten with Germany. This was what led to the meeting at Berchtesgaden which was held on the 15th day of September. Here Hitler and chamberlain met and Hitler threatened to wage a war but he promised Chamberlain that it would be the last problem to be solved. Chamberlain saw Hitler as a man who can be trusted and in his intervention he persuaded the president of the republic of Czech to hand over Sudetenland to the Germans. In doing this, chamberlain thought that this was the last demand that Hitler would ask for. The Godesberg meeting between Hitler and Chamberlain took place in 22nd September 1938. Here Hitler asked for more demands which Chamberlain refused to offer. It was this mistrust which Chamberlain saw in Hitler that he knew that war was definitely inevitable. Chamberlain did not see Czechoslovakia as an issue that could result to war. He had simply assumed that it was just a conflict between two neighboring countries and that their conflict could not result to a world war The appeasement policy can be said to have climaxed in the Munich conference held in September 1938 where by Britain and France finally gave Hitler the go ahead to take over Sudetenland. This was a conference held in Germany to discuss the fate of Czechoslovakia amid the demands made by Hitler. The countries that were present were Italy, France, Germany and Britain Notably, Czechoslovakia was not present. The Munich pact was signed and this allowed Hitler to take over Sudetenland This was the center of Czechoslovakia as it was where most of its banks and border defenses were situated. By signing this pact, the European powers meant that Hitler was free to take over the whole of Czechoslovakia. By signing this pact, Chamberlain thought that Hitler would be finally satisfied and stop making more demands The agreement was proposed by Mussolini though it is claimed that it was prepared by the German foreign office. Czechoslovakia felt betrayed by France and Britain because it was informed to either accept the agreement or fight its more powerful neighbor all by its own  [14]  . The pact was signed on September 30th. When Chamberlain returned to London he gave his famous peace for our time speech. The crowd that had gathered in London was very delighted to hear that peace has finally been found and that there was no prospect for war  [15]  . The main reason why Britain and France embraced the appeasement policy was because they did not want the whole of Europe to be dragged into a world war by Hitler. It was a policy being persued due to the lessons learnt from world war one. Appeasement policy can be seen as a bad policy that was aimed at achieving world peace while sacrificing some countries like the way Britain and France did to try and appease Hitler at the mercies of Czechoslovakia. Germany was becoming stronger while the countries that were under its threat had no say. There was much tension in Europe as most countries feared the rate at which Germany was becoming strong.. The availability of more resources from the conquered countries strengthened the Germany economy and therefore it could sustain a war. Though the appeasement policy led to the strengthening of Germany, and the breakout of war, there are other reasons why France and Britain adopted this policy. These two countries were faced with economic problems in the 1930s. The British economy was severely weakened by the Wall Street crash of 1929 which made the government put the rearming of its armed forces on hold. Chamberlain wanted as much as possible to avoid war. That is why he adopted the appeasement policy. On the other hard, France was not in a position to maintain a war. It needed the support of Britain. It is because of this that it followed Britain in seeking the appeasement. This was because he wanted peace and stability that would allow economic growth for the whole of Europe. The Britons had a positive attitude towards the appeasement in the hope that it would reduce the chances of a war outbreak. Thus it can be concluded that appeasement was a British government policy that was fully supported by the citizens. Britain did not want a war between it and Germany. This was because it was threatened by communist USSR and not because it feared Germany. In case Germany fell, there was a possibility of spread of communism and Britain did not want this to happen. That is why it was in the favor of appeasement policy. Another fear that embraced Britain was forming a coalition with USSR which was its bitter rival. That is why Chamberlain desperately sought for appeasement at the mercies of other countries just to make sure that they did not join hands with USSR in a war against Germany  [16]  . The signing of the Munich agreement is viewed by many as a betrayal especially by Britain. What Chamberlain was doing is to buy some time to rearm British forces. Hitler on the other hand thought it as a weakness and a sign of fear of the appeasers  [17]  . This was a great mistake as all that the appeasers wanted was to preserve the world peace. This is what made him bold and gain confidence and a sen se of security. Therefore the blame for the outbreak of Second World War can only be largely placed on Hitler and not on the appeasers. This is with regard to Hitlers goals and determination to make Germany a super power and to do so; war was inevitable as he had severally claimed publicly. Hitler had managed to convince the appeasers that he had no any intentions of aggression through his peace propaganda. This had in a way fooled Britain and France who were not in favor of a war but wanted world peaceful coexistence. The appeasers continued to adopt the appeasement policy and this assured Hitler that they would do anything just to avoid a war. This made him think that he could continue to expand his demands and the appeasers would still continue to give in to them. It was this appeasement policy that gave Hitler a foundation and a base to increase the demands after every successful conquest that he achieved. Conclusion There are many opinions and views about the appeasement policy with some critics saying it was a betrayal and sacrifice of some nations for the benefit of others. Others say that it was Chamberlains strategy of buying time to rearm Britain. But from Chamberlains point of view, all that he wanted was to avoid another world war. It is not the appeasement policy that triggered the world war two but instead it was the greed of Hitler to enlarge the German territory and make Germany a superpower. The failure of the appeasement policy was because it was only Chamberlain who fulfilled his part of the bargain. He was convinced, on trying to appease Hitler that he (Hitler) was an honest trustworthy and honorable man which was a mistake and a misjudgment on his part.

Volume and Cm

AREA (i) The area of a rhombus is equal to the area of a triangle whose base and the corresponding altitude  are 24. 8 cm and 16. 5 cm respectively. If one of the diagonal of the rhombus is 22 cm, find the length of the other diagonal. (ii) The floor of a rectangular hall has a perimeter 250m. If the cost of paining the four walls at the  rate of Rs 10 per m2 is Rs 1500. Find the height of  the hall. (iii) A room is half as long again as it is broad. The cost of carpeting the room at Rs 3. 25 per m2 is Rs 175. 50 and the cost of papering the walls at Rs 1. 40 per m2 is Rs 240. 80.If 1 door and 2 windows occupy 8m2, find the dimensions of the room. (iv) A river 2m deep and 45m wide is flowing at the rate of 3 km per hour. Find the volume of water that runs into the sea per minute. (v) A closed cylinder has diameter 8cm and height 10cm. Find its total surface area and volume. (vi) The volume of a metallic cylinder pipe is 748cm3 . Its length is 14 cm and external diameter 18cm. F ind its thickness. (vii) A cylindrical bucket, 28cm in diameter 72cm high is full of water. The water is emptied into a rectangular tank, 66cm long and 28cm wide. Find the height of the water level in the tank. viii) A cylindrical tube, open at both ends, is made of metal. The internal diameter of the tube is 10. 4cm and its length is 25cm. The thickness of the metal is 8mm everywhere. Calculate  the volume of the metal. (ix) The difference between outside and inside surface of a cylindrical metallic pipe 14cm long is 44cm2 . If the pipe is made of 99 cm3 . Find the outside and inner radii of the pipe. Volume and surface area. 1. A hollow cylindrical pipe is 21 dm long. Its outer and inner diameters are 10cm and 6cm respectively. Find the volume of copper used in making the pipe. 2.The height of a right circular cylinder is 10. 5m. Three times the sum of the areas of its two circular faces is twice the area of the curved surface. Find the volume of the cylinder. 3. The circumferen ce of the base of a 10m high conical tent is 44m. Calculate  the length of canvas used in making the tent if width of canvas is 2m. 4. The radius and height of a cone are in the ratio 4:3 the area of the base is 154cm2. find the area of   the curved surface. 5. The volume of a metallic cylindrical pipe is 748cm3 . Its length is 14 cm and its external radius is 9 cm. Find its thickness. . A well of inner diameter 14m is dug to a depth of 15m. Earth taken out of it has been evenly spread all around it to a width of 7m to form an embankment. Find the height of the embankment. 7. A cloth having an area of 165m is shaped into a cylindrical tent of radius 5m. How many students can sit in the tent if a student occupies 5/7 m2 ? Find the volume of air for each student. 8. The difference between inside and outside surfaces of cylindrical tube 14cm long is 88 sq. cm. If the volume of the tube is 176 cubic cm. find the inner and outer radii of the tube. 9.The area of three adjacent faces o f a cuboidal box are 120cm2, 72cm2 and 60cm2 respectively. Find the volume of the box. 10. The total surface area of a hollow cylinder which is open from both sides is 4620cm2, area of base ring is 15. 5cm2 and height 7cm. Find the thickness of the cylinder. Questions for Homework assignment 1. An  underground water  tank is  in the shape  of  cube of  side 7 m. What will be its volume? 2. What will be volume of a box whose length  16 m, breadth 8 m and height is 5 m? 3. The length, breadth and height of a room are 12 m, 10 m, and 9m respectively. Find the area of  our walls of room? . The volume of a cube is  27a3  . Find the length of its edge? 5. How much Aluminium sheet will be required to make a container with lid whose length is 13 m, breadth is 8 m and height is 4 m? 6. The volume of a cube is  1331  cm3  . Find the length of its edge? 7. The length of diagonal of a cube is 17. 32 cm. Find the volume of that cube? 8. Three cubes whose sides are 6 cm, 8 cm and 10 cm. They are melted and form a cube. Find the volume of that cube? 9. Two cubes have edge 10 m. Their edges have been joined and form a cuboid. What will be the surface area of cuboid thus formed? 0. The total volume of a cube is 512 cubic cm. Find the side of a cube? 11. A rectangular box 14 cm long, 10 cm wide and 5 cm high is to be made with card-board. Find the area of card-board to make that box? 12. What will be the volume of a cylindrical tank whose radius is 7 cm and height is 5 cm? 13. How many solid spheres of  Ã‚  2/3  cm  radius can be made from a solid  sphere of  2 cm radius? 14. If the volume and surface area of a sphere is numerically same then what will be its radius? 15. The volume of a right circular cylinder is  392  ? cm3  and its height is 8 cm. Find the radius?

Marketing Plan: Product and Performance Essay

Executive Summary Mobility, latest trends and technologies are three most significant factors that customer seek today when they walk-in in an electronic item’s outlet. Years before the journey of technology started out from the calculator the most basic computer as we call it. Today that technology has emerged and the most latest is PDA (Personal Digital System), full computer in a small device to perform all of the tasks. New Nokia Mobile phone has all the features of a desktop computer, no need of a laptop. The phone is easy to carry, manages schedules, and can perform all the business related tasks. The size itself has become important apart from mobility. The concept that we are launching is of a radio and music player which is latest in the sense that you can wear it as a fashion accessory. Radio is considered to be one of the most important media apart from television and internet. The major source in use during cricket matches, exercising in the morning and during traveling for work or school. 73% of college going women (18-25) years of age surveyed tune into radio, although the channel loyalty is not there. The most frequent listening occurs after dinner time. This is different from male radio listeners as the FM channels are replacing cassettes as a music source while driving, other survey shows that one of the popular source of music are the FM stations, FM 89, 91 and 106.20 are extremely popular within the target market. The major target market for our product is the age between 15 and 26. According to the statistics, 30 million Pakistanis are aged between 15 and 24. Considered in the context of total population (approx. 180 million), 16.667% of Pakistanis are young. Statistics shows that 60% of population is under 25 that is 2/3rd and nearly 10 million are in the urban areas. GEN X and GEN Y is the most experienced  and accessed generation in the human history. This generation is the technologically accessorized generation, with everything hanging from their clothes, from cell phones to CD players, and computers are a way of life. This is a branded generation, brand names, association with the great life and other symbols are important. The emerging concept of brand association amongst teens and adults, and awareness will make our product more appealing to the customers. Our Primary objective is to achieve get our product recognized and make the consumers to get performance of the product way better than their expectations. Our Secondary objective is to make good profits and make more products like this with working hand in hand with the fashion and our way would be walking from earrings to necklaces, bracelets and other fashion accessories. Marketing Research Methods of Data collection: Basically there are two methods of data collection: 1) Primary Data 2) Secondary Data Primary Data Collection: Primary Data is that data which is collected specifically for the project at hand. The primary data for our assignment resulted from the unstructured interviews that we conducted from different friends and family members and also many strangers. Secondary Data Collection: Secondary Data is that data, which has already been collected for some other purpose but can be used as reference material. The secondary data for our assignment came from the internet, newspapers and magazines. Current Market Situation: The current market situation is that from the cheapest of phones to the most expensive, every smart phone has at least a radio in it that works from earphones that do the job of an antenna or the smart phones carry wireless radio connectivity. Other than that most phones have music players. In such a market where mobile phones are treated as a necessity from quite a long while we’d enter with a product that has a lot of internal memory, long batter and works hand in hand with the fashion. In other words, the market we are making is new where fashion and technology work together but a relatively alike market of mobile phones has a situation that cares more about apps and memory than on radio and/or music player. So, we are going to come in with focus on music players and radios that would even make consumers look different by the fashion of earring they’d carry. A new market but has links with the standing strong market of mobile phones. The Product Introduction of product: Now days, mobility is becoming an important factor in electronic devices. The concept that we are launching is of an earring radio and music player which is latest in the sense that you can wear it as a fashion accessory. We are  launching it under the brand name LAPCA. Radio is considered to be one of the most important media apart from television and internet. The major source in use during cricket matches, exercising in the morning and during traveling for work or school. Technical and Functional Aspect of the Product: This product would be an earpiece connected to a player that would be smaller than a phone. Both the devices would be connected via Bluetooth. Their range of connectivity would vary to more than 20 square meter so the consumer doesn’t need to keep the device near and playlist functions would increase the ability of product to play songs as per the mood of the consumer. Reason of using earrings with the wireless earpiece is to make the product easier for people to wear and increase the range of our target market. People would not need to get their ears pierced to wear earrings and we bring music player and radio attached to such a small earpiece that would not be noticed much (like the other offerings of attached Bluetooth earphones that appear too large). Objectives and issues: Increase the profits by at least 10% in the first year of the launch. Issue: How to increase the awareness amongst customers about this product? To create 10% market share for the product and to work to improve it further. Issue: What measure to take to identify the potential customers of the product in the market? To identify 5 potential outlets where to place the product initially. Issue: How to identify the potential outlets? Mission statement: â€Å"We are the followers of the latest trend we strongly believe that fashion develops, we provide the best and quality is never compromised. Technological flexibility and innovation are the key factors that we emphasize on while shaping a solution for our customers.† Vision statement: â€Å"Innovation† Our product Oriented Definition: â€Å"We manufacture earrings radio with music player† Our Market Oriented Definition: â€Å"To the trendy and tetchy, Moby X is the radio and music player that provides mobility and a perfect blend of fashion and technology that makes you feels different and latest than others.† Target Market Moby X will form a major share of its market amongst those people who are attracted towards the product with exclusive appearance, unique functionality, style and design. We will market our product through multiple segment strategy, as we are be targeting GEN X and GEN Y belonging to upper class and upper middle class of our society. Through multiple marketing, Moby X can achieve market position as because it is a product which provides mobility, style and fulfills the needs of the consumers. Moby X is a part of the most reliable and trusted technologies belonging to LAPCO which is using Japanese latest technology in it which would further strengthens the reputation it would acquire. Now days, there is a growing trend of adopting the inimitable style which people will definitely feel after purchasing the product. The mini chip radio and music player in the earrings itself is fascinating and will communicate on its own towards the people who are engrossed through mini products. Positioning †¢Product Positioning: Moby X would provide higher frequency range compared to other radios available in the market, will have a long lasting battery and the most important advantage that our product provides is the mix of fashion and technology that forms our distinctive attribute. Value Proposition: Moby X is a better quality product providing distinctive feature and being a leader makes it more special and different from other competing products.  LAPCO using latest Japanese technologies is most reliable and durable. Market Positioning: Moby X has been positioned in the customers mind as a part of their lifestyle it impeccable suited their personality. It has positioned on the following grounds: Made for you exclusively Lifestyle and technology Earrings with variety of colors and design Fine-looking wrapping and easy to carry Statement: â€Å"Enjoy with Style† †¢ Characteristics affecting Adoption: †¢ Relative Advantage: The first of its kind is being introduced in the market; the concept itself will attract the customer. †¢ Compatibility: Moby X higher range of frequency will make it easier to add channel and thus more value to the product. Secondly, memory of 20GB to carry your songs and making of playlists. †¢ Complexity: Moby X is easy to use and the demo CD provided with the product provides the proper guide and features to use the product. †¢ Divisibility: Moby X is an expensive product and initially no discounted rates can be offered. †¢ Communicability: The experience that customers take with them will make its use and difference spread amongst customers. Market Analysis Basis of Segmentation Demographic segmentation: Demographics refer to the characteristics of population including such factors as size, distribution and growth, because people constitute market, demographics are of special interest to market executives. Age: Our product caters to women ranging from age 15-26 yrs old. Moreover, through our advertisements we have portrayed an active woman who is working out or busy in kitchen chores. Occupation: Moby X targets women belonging to each and every type of occupation whether it is a housewife, student and working women. Income: Our product Moby X caters to upper class and upper middle class. Any one lying in the income bracket of Rs 50,000+ can afford this product Psychographic Segmentation: The psychographics of the Moby X can be analyzed by reviewing the advertisement. The lifestyle shown in Moby X advertisements portray successful, sophisticated, professional women who are active energetic and full of life. Behavioral Segmentation: Under this aspect LAPCO Company has based their segmentation on the basis of customer desired benefits. People would prefer buying our product because it’s the first ever product to be launched by LAPCO with radio and music player facility which is easy to use, and more over its attractive mix of not only radio and music player but also as a fashion accessory. SWOT Analysis Strengthens Being first of its kind to be launched in the market The smaller size The mobility The attractive package and demo included in the gadget The exquisite location of electronic gadget’s outlets in different malls Easy to use In accordance with the latest fashion Attractive mix of radio and music player hand in hand as a fashion accessory Japanese technology, one of the most reliable manufactures Weakness Limited warranty Requires proper maintenance Batteries are to be charged according to usage level thus requires cost to keep the gadget working Opportunities The customers are fond of accessories which can help extend our accessories from earrings to rings, bracelets and necklace Hearing radio can replace the care tapes as being mobile and fashionable in nature Being a new product creating a new market the competition is minimized to a great extent The distinctive attributes will outweigh the element of high price The opening of the new malls throughout the country with better electronic outlets will provide a better location to display the gadget There is an opportunity for line extension New technology is in its growing stage which helps attract customers with its distinctive attributes The interests of teenagers in acquiring latest technology will further increase the market share Computer system placed at the electronic outlets could help provide free demos of the product at the outlet A survey at the outlet about the buying experience of the product and after sale experience can help make the product more effective and increased customer satisfaction The smaller size and mobility if appreciated could provide line extension for the product Threats The electronic market is still under developed in Pakistan The fluctuating electronic and political conditions of the country can hinder the sale of the product Less awareness amongst the public about the electronic items The training of sales person for the product Competitors can come up with a similar and better product before our product is established The higher price of the product could lead to duplicate products in the market The health conscious people could resist the product The fashion conscious people may not take the initiative to buy the product The analytical buyer Marketing Environments (PEST ANALYSIS) Political: The fluctuating political environment in the country can be dangerous. Since the product being developed is manufactured in another country the support of the government is required to keep the government conditions in import and export stable and to strengthen relationships with the other country to grow the business further. Economical: The product that is being launched is an expensive product the economic conditions will determine the national income or the buying power of the consumer which indirectly will determine whether the people would be willing on the products that are not part of their basic needs. Social: Since the product is an earring radio and music player which would be fixed in an earring placed quite close to the ear can be considered as dangerous for the ear. Proper awareness about the product and the setting of the frequencies accordingly so not to affect the ear would have to be justified to the people. Technological: Pakistan is developing technologically and further awareness and development will assist in improving the product’s functionality. Competitor Assessment COMPETITOR ANALYSIS Moby X is competing in portable media industry. Major Competitors: Our major competitors are all those manufacturers who are specialized in and dealing with microelectronic items, who believe in size and design of product with quality. Moby X direct competitors are small radios (ear piece) and mp3 players that can fit in ear easily. COMPETITIVE ADVANTAGE Moby X is not just a FM radio with music player but it is also a blend of fashion and technology. Long lasting Japanese battery gives it an edge over other mini radios and music players that have maximum life of 2-48 hours on continuous use. Providing maximum FM band range from 87-108 MHz among its competitors who offer mini radios with FM band 88-108 MHz Furthermore, adding value to the music player with 20GB built-in memory which wouldn’t look small for at least 10-15 years from now. COMPETITIVE STRATEGIES Differentiation: Moby X is an innovation in the arena of radios and all kinds of music players. It gives connectivity to the outside world in a way that adds value and beauty to the face. Focus: Moby X is designed especially for upper middle class and upper class urban population including GEN X AND GEN Y, fashion followers and trend setters. COMPETITIVE POSITION Multiple Markets: We are following the multiple market strategy for Moby X by focusing more towards the upper class and upper middle class of the society. Channel and logistic A value delivery network is made up of the company, suppliers, distributors and ultimately customers. Here will be a layer of intermediaries that will perform work in bringing our product and its ownership closer to the final buyer. For our earring radio and music player we will have both a direct and indirect marketing channel. We will have a customer marketing channel. Since our product is new we need to do personal selling and convince consumers to buy our product. Then eventually as we gain a foot hold in the market we will have retailers selling our product. Marketing Strategy MARKETING MIX PRODUCT CLASSIFICATION: Moby X is broadly classified as consumer product and under this category we define it as a specialty product because it is a perfect mix of style and technology. It involves strong brand preference and loyalty, special purchase efforts by consumers, little comparison of brands and low price sensitivity. LEVELS OF PRODUCT Core Product Moby X provides a solution to its users that connect them to the global world and at the same time add value to their beauty. It is smallest in size but greater in quality and style that’s what the consumers want. Actual Product Moby X, an earring radio and a music player. Augmented Product Customers are provided with the free demos of the product on computer system installed at the outlets and for further understanding, instruction booklet is also provided with Moby X. It includes 3 years’ money back warranty and a pair of fabulous earrings along with the product. Customers are encouraged to share their views about the buying experience of the product and after sale experience through surveys conducted at the outlets. An exclusive website is designed to cater its customers for solving all  their queries regarding the product. Online purchasing service is also available. PRODUCT COMPOSITION Product Quality: Moby X works great, everywhere in the world, under brand name LAPCO using Japanese microchip technology and providing the FM band from 87 to 108 MHz’s Stereo-sound is really excellent plus 3-years money back warranty is also given. Product Features: Push-button Auto Seek Microchip Technology so you can immediately and perfectly tune in stations (Automatic FM Tuning). Provides high quality stereo sound. Long last Japanese battery included. 3 years (Limited) Warranty. Size – (1/3x 1/3 x 3/8) mm is the size of radio chip. 30 x 20 x 5 mm is the size of the earring. Weight – 1/2 oz is the weight of the earring radio. Ideal for use in parties, sports, travels, hiking, working, Jogging, bike riding, boating, fishing, picnics, reading, camping, skate boarding, gift giving, foot and vehicle surveillance, to pass the time while waiting for subject, anywhere, everywhere, in the form of earring as simple microchip (radio). A music player memory of 20GB built-in. Product Style and Design: It comes in many splendid colors with different style for female. It is designed in a way so as to increase portability. BRANDING Brand Equity: Moby X will establish it with the passage of time because of its good quality and better understanding of customer needs. Brand Name Selection: Moby X is selected as the brand name because it defines the mobility and easy to carry feature of the product and X signifies the extra factor that we  provide to our customers in the form of earrings (fashion accessory). Brand Sponsorship: LAPCO is manufacturer’s brand. Brand Development: No extension. Packaging: Moby X comes in a square and heart shaped gift box. Labeling: All the important information is mentioned on the label. The label contains the name of the product, name of the manufacturer and distributors, warranty limit, warnings, guidelines on usage. Product Support: A booklet on guidelines regarding the product is provided with Moby X. Free demo CD is also given. Product Mix: Initially Moby X is introduced in the form of earring but with the passage of time it will offer in other versions also like in the form of bracelets, rings, and lockets. Product Life Cycle: Our product is at the introductory stage of product life cycle stage. PRICE Marketing Objectives: â€Å"To create a market share and to stand out as distinct product amongst the other competitors† Marketing Mix Strategy: The price has been decided based on the competitors and customer needs and requirements. The price is aligned with other marketing mix covering the promotion, placement and product. Cost: The organization has tried to achieve economies of scale but not the cost of quality. The cost is being monitored and is kept to a minimum by choosing the best deals given by the supplier and managing the cost accordingly. Organizational Considerations: The price set has been influenced by different functions of the organization including the finance, manufacturer, sales and marketing and the higher  management. PRODUCT PRICING STRATEGY Comparing competitor’s pricing CompetitorPrice Sinclair XI Button RadioRs. 2304.93 FM Mini Radios Rs.719.44 ZI AM Radio Rs. 8405 Tiny FM Radios (China Toy Factory Inc)Rs.1200 Mini Mp3sRs. 1500 (starting from) Competition Based Pricing: We are following the growing rate pricing according to which we fix our price after considering all the factors as to Rs. 3500. PLACEMENT The product would be sold through â€Å"Indirect Marketing Intermediary†. The product will be sold through push strategy that is product would be first distributed to the wholesalers and then to retailer. The retailers would assist in creating contact with the other retailers which would expand the network and add value. PROMOTION Moby X being a new product in the market would require intensive advertising. The positioning and the idea behind the brand selection would be used as a basis for advertisements and the advertisements would be informative. ADVERTISING Radio: Radio FM channels would be able to attract the major cream who could use our product and create a positive word of mouth for others. Since they being the regular radio listeners would be excited to use this product as they could carry the radio with them. Newspaper: Moby X is an expensive and new product. There is need to create awareness amongst people that such a product exists. ‘Dawn’ newspaper would be a better choice to advertise being one for the most popular newspapers in Pakistan. A full page would be dedicated to advertise the product providing  a detail know how of the features and distinctive attributes. Apart from ‘Dawn’ the other newspaper that the product would be advertised in are ‘The News’ and ‘Daily Times’. Magazines: Moby X being a technology product it would be advertised in magazines as ‘SHE’ a leading magazine. Another magazine that is famous amongst out major target segment the teens is ‘Young Times’. It is Dubai based magazine is especially for kids. Since it is a fashion product also magazines like SHE, STYLE, SYNERGYZER and MAG would also be used to advertise the product. Billboards: The locations where we have decided to place our advertisements are all the upper class areas in the populated cities of Pakistan. For instance the major areas identified all the other malls where luxury electronic item’s outlets are available advertising would be done by placing billboards. In Karachi, at Teen Talwar, Boat Basin, Shahrah – e – Faisal and other markets like Tariq road, Saddar Mobile mall and the road that leads to Jinnah International Airport. Television: The few major channels as HUM TV and GEO TV will be given the task to advertise the product. Websites: Msn.com/Click on line a website providing information regarding new technologies, funmaza.com a famous website viewed by most of the Pakistanis and Apniisp.com that offers all the latest songs. Sales Promotion: One free pair of earring apart from the one already provided in the package would be given with the product. Public relations: Brochures providing details of the safety of using the product would be distributed in public places. Articles about the working and flexibility in use would be published in a leading magazine to inform the public about the safety in using this product. Action Programs July: We will launch a sales promotion campaign in Karachi city which should be estimated at around RS. 2 Million. During this period our aim is to make the consumers aware of the product through excessive adverts it is  essential for us to educate our dealers and consumers properly. Our main awareness campaigns will be concentrated toward the television and internet it will fix in a relatively low and economical budget. August: Increase our relative market share and launch our product in other major cities of Pakistan i.e. Lahore, Islamabad. September: We will start an integrated internet campaign targeting young college students. The campaign will show the functions of Mob X. This campaign will be supported by online ads. October: We will hold a trade sales contest offering bonus to retailers who sells the most Moby X during one month period. November: We will be launching our online store that will enable us to make direct sale with customer. Anyone can place an order via email and we will deliver the product at the given address and payment on delivery. Furthermore, customization over earring designs would be launched. December: We will look forward to enter the international market and depending on the situation we face at that time we will alter our marketing strategies. Implementation and Control Plan Goals: After the launch we will look out the awareness and recognition of Moby X among the target customer. The targeted sales, profits, availability and elevated market share are also major parts contributing towards achieving our goals. Performance: Measure the performance and activities of the outlets, their interactions with our target customers. We will measure the performance by setting different tests after the first launch of Moby X. Tests will be encompassed of surveys, personal interviews, focus groups and via e-mails. Evaluation: The results of the surveys, mails and others will be then synchronized for the evaluations. Evaluation is conducted to identify the gap between the expected and actual performance. Corrective Actions: This is the last control which is set and applied if there is a difference amongst the expected and actual performance Moby X and we then otherwise will take the corrective actions to close the gap. Contingency Plan We have launched this earring radio and music player under the brand name LAPCO so value and prestige is associated with this product. We have used the latest Japanese Technology in our product through which frequency and signal of radio can be cached easily. But the problem can occur in our product is that at some places user might not find tune into radio and their might be some problem in signal catching. To combat with this problem, we have used the latest Japanese technology as stated before and will use more advanced technology in our product in future in order to satisfy our customers and provide them with a delight of getting to hear news and be updated in an area where most signals don’t even work.

The Disaster Of The 9 / 11 Disaster - 3545 Words

In this assignment the researcher will be looking at the events that unfolded in the 9/11 disaster in America, specifically the circumstances that led up to it, what happened during the disaster and the roles and responsibilities of the public services. This incident would class as a disaster as apposed to an emergency due to the size and scope of the event and the fact that it could not have been handled locally. A disaster is defined as a major disruption of a community or society which causes widespread losses and impacts, and exceeds the ability of the affected community to handle with its own resources. Whereas an emergency is a situation that poses an immediate threat to health, the environment, property or life. In most cases these two words can overlap and be used interchangeably because they are similar but not the same. ‘Though both emergencies and disasters present situations that demand quick action, one can prepare for emergencies but not disasters.’ (Onli ne, 2010) Due to the scale of the disaster, New York would not have had the resources to deal with the situation themselves, this is where the Federal Emergency Management Agency (FEMA) comes in. The main purpose of the agency is to coordinate the response to a disaster in America that overwhelms the state or local community because they do not have the resources to deal with it themselves. The total amount of money that FEMA spent on this disaster was close to $970 million. 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This essay will argue that emergency response operations are at the crux of the U.S. all-hazard approach to homeland security and that this approach is not inherently flawed just not all encompassing. This is because the emergency response operations such as crisis and consequence